Oaksmith Red is designed for discerning adult consumers in India who make choices based on instinct and express their individuality. Built around the belief that life's most meaningful choices are often guided by instinct, the Oaksmith brand promotes individuality and self-expression through its philosophy of “Choose with Instinct”.
The brand's “Raise Your Red” campaign brings this philosophy to life by celebrating personal style, individual choices and the freedom to follow one's own judgement. It reflects the brand's focus on consumers who embrace evolving tastes and remain true to themselves.
The launch in Maharashtra and Rajasthan marks an expansion of the Oaksmith portfolio, introducing an international blend shaped by Japanese craftsmanship and global spirits traditions.
Created by Suntory Global Spirits, a group company of Suntory, the World's No.1 producer of Japanese spirits, Oaksmith Red reflects the meticulous blending expertise associated with Japanese craftsmanship. The spirit combines character and flavour with the precision and artistry that define Japanese blending traditions.
Commenting on the launch, Rashi Singh, Director Marketing - Indian & American Spirits, Suntory Global Spirits India, said, "Today's consumers are increasingly guided by personal conviction rather than convention, whether in life or in the choices they make. Oaksmith Red is designed for those who embrace that mindset, offering a brand experience rooted in individuality and self-expression. We believe the most meaningful choices are often the ones made instinctively, and Oaksmith Red is a tribute to that spirit of individuality."
Oaksmith Red features a deep amber appearance with golden highlights. Its aroma opens with notes of vanilla, honeyed caramel and toasted oak, complemented by subtle hints of orchard fruit. On the palate, bourbon-led notes of vanilla and toffee are balanced with soft malt character and gentle spice. The tasting experience concludes with a smooth, lingering finish marked by warm oak sweetness.
The blend can be enjoyed neat, on the rocks or with water, offering different ways to experience its flavour profile.
Nobukazu Aoki, Head of Marketing & Innovation, Suntory Global Spirits India, said, "As an international blend from the World's No.1 producer of Japanese spirits, Oaksmith Red reflects the blending expertise and craftsmanship that have long defined Suntory. By bringing together global spirits traditions with a contemporary outlook, we have created an offering for adult consumers who value authenticity and choose their own path. Raise Your Red brings this philosophy to life, celebrating individuality and the freedom to choose with instinct."
With Oaksmith Red, the brand aims to build on its “Choose with Instinct” philosophy through an international blend that brings together global spirits traditions, Japanese craftsmanship and a distinctive flavour profile designed for evolving consumer tastes.
Oaksmith Red will be available in Maharashtra and Rajasthan from November 2026. The communication is intended only for adults of legal drinking age, with consumers advised to drink responsibly.
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